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Category Archives: Marketing
Using Social Media for engagement
We pick up on a very topical theme, – ‘engagement’. In the digital era, businesses have a responsibility for developing a social media plan to engage the audience and chosen platforms that suit their market niche. For organisations building online … Continue reading
Cool beer advertising campaign for mass market
Noticed some advertising positioned in mass consumer press with Caffrey’s in an aluminium bottle. The imagery is young with both men and women in the graphic. It is beer in an aluminium bottle – why? There must be lots of … Continue reading
Basic Webpage, Video and QR Codes – All in one package
We have access to a supplier with an offering of video, QR codes and basic web pages. The direct linking concept is the future of business to business marketing and can enhance your offering in business to consumer markets, and … Continue reading
Russell Ferguson takes quickstep to success
After planning the steps and a lot of hours of practise, Russell Ferguson was the outright winner of “A Little Less Strictly Dancing” charity event. The proud moment captured below with dancing partner Maria Oakes and TV personalities, Angus Purden … Continue reading
Cool city space that builds brand presence
Don’t know if anyone has seen the meeting area of the Citizen M Hotel. A contemporary twist on a meeting room concept, members have access to the large spacious office/meeting space which includes Wi-Fi, lounge areas, quiet meeting rooms and … Continue reading
Working the Internal Market
The concept of internal marketing and the internal customer is an area that many organisations are waking up to. The concept is that everyone is an ambassador, everyone has a role to play and everyone has a stake in ensuring … Continue reading
Going Social – Building your Fan Following
Social media platforms are evolving so fast, we often hear of business owners labouring over the correct etiquette to engage fans. They have concerns over credibility, negative reviews and all of this before deciding on which and how many platforms to focus on. … Continue reading
Speaking to the Right Audience
Marketeers crave to find ways of communicating to the right audience at the right place and time at a time when customers want to be reached. Our Welsh colleagues ran a St. David’s day food promotion in Canary Wharf, London. … Continue reading
Creating more Sales opportunities – home and international
If you operate in a business to business environment, you might like to use this as the start of a checklist: • Selling additional products to existing customers, – very cost effective; • Visit key exhibitions and conferences where your … Continue reading
Maximising your budget – Squeeze in extra
Often clients find at this time of year that they have the opportunity to squeeze in some additional projects to ensure that fund allocation phase been fully utilised and that the benefit of those funds are used rather than lost. … Continue reading