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Category Archives: Marketing
Digital Marketing Plans
Increasingly, we are being asked to deliver digital marketing plans for customers and clients which cut through the mass of options and begin to use digital methods in a more structured and targeted way. Time is money and it is … Continue reading
Available now – digital marketing strategies
Through a colleague in our marketing ‘hot loft’, we have a number of £50 vouchers for Google adwords available, – totally free to clients. The deal is open to clients who have an adwords account less than 14 days old … Continue reading
Innovations from the Marketer magazine
German cycle manufacturer Silverback is now marketing a bicycle with a USB port to recharge electronic devices by pedal power. Research in US tell us that Nutrition labels placed in the centre of food product packaging were viewed 30% more … Continue reading
B2B Marketing – Concentrating Effort for maximum efficiency
David Primrose, Director of Market Research, recently undertook a business to business survey for a professional services firm. They were frustrated that they could not make any inroads with a specific target client and wanted to know why. The research … Continue reading
Posted in Business to business marketing, Research
Tagged b2b marketing, RFM market research
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Food Tourism – a great marketing and sales template
Spent a fascinating marketing mentoring session with a tv chef from Anglesey in Wales who has started a ‘superb food’ restaurant using nearly all local product from the island and just across the Menai Straits. An excellent example of food … Continue reading
Learn how to sell – RFM offices
Knowing the structure of how to sell/develop business effectively and close deals means less time spent in sales mode and more on delivery. Many of us have to sell as part of our job and the process can be challenging … Continue reading
Times are changing and changing with the times is a must
Tough, but we all have to think about how to deliver value at a lower cost while retaining the same margin. With good business to business marketing research and also b2c marketing, there are many ways to achieve this, – … Continue reading
Christmas shopping – Improved product visibility on Google
The Google Shopping Channel has recently updated their merchant policy, so webmasters serious about this online sales channel must meet the new guidelines. Increasingly, users shopping online refer to Google product search and it can account for as much as … Continue reading
Marketing and Sales Hub – ”The Hot Loft”
High value, lower cost offering. We now have a team of owner managed specialists all under one roof – design and graphics, sharp search engine optimisation, press and publicity, market and customer research, sales training and sales planning, IT marketing … Continue reading