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Category Archives: Promotion
Using Every Trick in the Book
Read in the papers last week that ASDA are now delivering to some of the Scottish Islands. This, of course, will create greater competition for the Co-op, the company that has supported the communities for many years. From a sales … Continue reading
Posted in Marketing Communications, Promotion, Sales
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Movement in Still Photography!
Came across a stunning new technique of incorporating movement into stills photography. Only certain parts of the screen image move which catches the eye, draws attention to detail of the product. It was used on a very innovative product which … Continue reading
Planning your Marketing Calendar
Just a couple of questions Do you know how your customers like to consume information about companies like yours? Do you know when your potential customers are susceptible to approach and purchase? Do you plan appropriate online and offline promotions … Continue reading
Selling Technology Products at Exhibitions – Additional date – Glasgow 17.6.13.
As with oil and gas, companies selling at B to B exhibitions may have the one time chance to speak with the larger customer or link in the supply chain. Exhibitions are a time when customer want to be spoken … Continue reading
Posted in Exhibitions, Marketing Communications, Promotion, Sales
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A few spaces left at this FREE seminar!!
Legally enhance team performance at your next show! Selling at Oil and Gas Exhibitions. Additional date for training day – Double Tree Hilton, Aberdeen 14.6.13 In the oil and gas sector, where a small number of golden contacts can lead … Continue reading
Posted in Exhibitions, Promotion, Sales
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Total Cost of Ownership – Competing with the East
When thinking about how to compete with other countries with a lower cost manufacturing base, we think of the total cost of ownership of using someone in the UK. UK can often deliver better quality, faster turnaround, more innovative product … Continue reading
Posted in Marketing, Promotion, Sales
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Giving your Brand a Chance?
In marketing, we often talk about looking from the ‘outside in’,- understanding the perception from the customers viewpoint Here are a couple of snippets from recent press coverage that perhaps illustrate a view from the inside out and not … Continue reading
Posted in Branding, Marketing, Marketing Communications, Promotion
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Up and Coming Dates for Exhibition Training Skills Workshops
If you need to increase the number of sales and contacts made at shows in the UK and overseas, check out these dates over the next 2 months. Feedback from course participants is excellent. The programme is sponsored by … Continue reading
Posted in Exhibitions, Marketing Communications, Promotion, Sales
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Scotland’s Technology Show – Tuesday 11th June 2013 – SECC Glasgow
If you are thinking about a low cost way to get in front of key buyers you could do worse than book a stand at Scotland’s Technology Show. This is a day when you can show off your range of … Continue reading
Posted in Exhibitions, Marketing, Promotion, Sales
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Christmas shopping – only 3 days to go and Crabbies take the strain
In the RFM business, we often talk about the importance of understanding target markets at different buying times over the year. Good to see that Crabbie’s Ginger Beer have opened up ‘safe havens’ for bored men when they are expected … Continue reading