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Category Archives: Promotion
LinkedIn – how do we use it?
There are 8 million business managers in the UK who are registered with LinkedIn. 82% of users use it to keep up with business news and research companies. The profile of the users tends to be decision makers, – senior … Continue reading
Groupon – short term gain over long term growth?
For improving your brand awareness, Groupon leverages the power of group buying and many companies have taken advantage of its location based offers and promotions. There is much debate over how effective Groupon is for companies in the long term. … Continue reading
Being clever with words is a clever idea
With many of the social media formats that we are so keen to embrace, we sometimes forget the art of writing good copy. Thought provoking headlines, great tag lines, well written and persuasive body copy with a call to action. … Continue reading
Thanks for the Support
For those of you who have looked at Russell’s Dancing Postcards on YouTube – a big thank you. All this helps towards Russell’s competition entry for a very good cause. If you’re amongst the 286 viewers, it’s worth having a look … Continue reading
Putting the fashion into Britain
Great piece on prime time BBC news yesterday morning. British men’s fashion week is happening in the next month, not a one day event but a weeklong event. According to the head of design at Topman, the British male is … Continue reading
Targeting consumers – Potatoes in the bus shelter
The latest innovative communication technique used is by McCains for their new baked potato product. Consumers while waiting for a bus can smell a McCain’s baked potato at the push of a button. Perhaps a bit ‘off the wall’ but … Continue reading
Communications strategy – Right place, right time
Being able to reach customers in the right place at the right time through their preferred channel (traditional or digital) is key to maximising your business opportunity. The range of options now for communication and positioning is immense, often not … Continue reading
Available now – digital marketing strategies
Through a colleague in our marketing ‘hot loft’, we have a number of £50 vouchers for Google adwords available, – totally free to clients. The deal is open to clients who have an adwords account less than 14 days old … Continue reading
Groupon – another route to market!
A great way for companies to sell product fast. Based on offering huge discounts for group purchasing bought in a short time frame, Groupon focusses on the consumer habit of ‘impulse purchase’. From a marketing point of view, it allows … Continue reading