We have access to a supplier with an offering of video, QR codes and basic web pages.
The direct linking concept is the future of business to business marketing and can enhance your offering in business to consumer markets, and is already widely used in online grocery shopping.
In a world of fast access to information, video content marketing, and QR codes are worth considering allowing businesses to press on without the technical manual.
After planning the steps and a lot of hours of practise, Russell Ferguson was the outright winner of “A Little Less Strictly Dancing” charity event.
The proud moment captured below with dancing partner Maria Oakes and TV personalities, Angus Purden and Carol Smillie and of course, the much vaunted Glitterball.
Russell Ferguson and Maria Mooney Oakes with TV Presenters Angus Purden and Carol Smillie
Don’t know if anyone has seen the meeting area of the Citizen M Hotel. A contemporary twist on a meeting room concept, members have access to the large spacious office/meeting space which includes Wi-Fi, lounge areas, quiet meeting rooms and a post box facility. This provides a mix of a member’s club concept and city office space. For the myriad of small companies, it allows an access point in the city that is innovative, cool and edgy!
We often talk to our clients about having locations in other parts of the UK, even a post box. It shows commitment to an area and even in our new world of e business, it carries great weight. The concept is a way to achieve this in a small budget with a big style impact.
Other locations are in Holland and New York, so membership can give an international feel and flavour to the business. At a time when British goods and services represent good value for money on the international scene, it has to be considered.
If you are a technology company looking for some customers, or a company looking to embrace new technology, put the date of 12th June 2012 in your diary and start planning now. The Scottish Technology Showcase is at the SECC in Glasgow which has 150 stands of innovative technologies. It represents a meeting place and a hub where buyers can explore what is new at a time when they are susceptible to new ideas and money, an ideal time to write business!
Scottish Enterprise are running planning sessions for Scottish technology companies to bring results in increased effectiveness and more sales! RFM are running the planning sessions.
For more information contact jen@rfm.co.uk
Fantastic exhibition at the corporate premises of SSE Waterloo Street. Educational about energy, very interactive with an electric car docking station, electric hire cars and an electric car test drive.
This exhibition fits all the elements of far sighted marketing. The market is at an early stage in the product life cycle which means that communication and education are key in the mix.
The product is innovative and new. Also brilliant for the internal market and the price is low at present with many incentives to embrace the energy saving culture. The place is at Waterloo Street Glasgow which has massive footfall passing the door and also a future plan to outreach through social media.
Promotions are on the traveller path at stations and a campaign in Scottish media. It is too new for social media to have massive impact at this point but this will change, people are well versed and knowledgeable. The SSE brand is right up there.
The process is to walk in, or appointments if you are a group. The exhibition is a real purple cow moment, a head turner that will last for ages.
With many of the social media formats that we are so keen to embrace, we sometimes forget the art of writing good copy. Thought provoking headlines, great tag lines, well written and persuasive body copy with a call to action.
Straight from a magazine, take a look at this one:
The visual is a very rugged looking gent in a suit, with a tie. Copy reads:
“I like my coats mink, truffles white and my secretaries Swedish. Do I look like I need free conference calling?”
Powwow now – for business people with more sense than money!
A clever strategy in a men’s magazine, focussing on value of product and service, taking away from this total focus on discount and price that dumbs down brands and leaves no excess for reinvestment.
If you have not already looked at Russell’s Dancing Postcards YouTube clip, please do have a laugh at his expense. He is dancing for charity in a competition on Saturday 17th March.
To be in with a chance, we need some votes just like the TV show if you like it. Voting stops next Friday. More information on the Prince and Princess of Wales website.
The concept of internal marketing and the internal customer is an area that many organisations are waking up to. The concept is that everyone is an ambassador, everyone has a role to play and everyone has a stake in ensuring that customers are treated well and all opportunities are spotted. This culture change is easy to talk about and only a little bit more challenging to implement. Most businesses could increase their order book by understanding the internal customer and encouraging them to search for more opportunities.
Which techniques do you employ to obtain your 7 hits rule of thumb for your brand? Guidelines suggest that this is the number we need to have to increase awareness of our organisation and build credibility in the minds of the target market. It does make total sense. It takes time to build awareness. So what do you use in your business to consumer or your business to business markets? Direct contact, Facebook, Linked In, YouTube, direct mail (making a comeback), exhibitions, sales team, PR, advertising , database etc. And how do you schedule them over the year?
For information on correct targeting and how to build a well-targeted and cost effective campaign to get your name in lights, contact russ@rfm.co.uk
Social media platforms are evolving so fast, we often hear of business owners labouring over the correct etiquette to engage fans. They have concerns over credibility, negative reviews and all of this before deciding on which and how many platforms to focus on.
The main considerations, are identifying where your target audience are chatting and then concentrating on building trust and content worthy of that audience. The only thing you stand to lose is the time investment.
All the well recognised viral campaigns have one thing in common. They have an original story told well to an army of growing fans. Whilst it’s not always as straight forward as that, it does indicate that a well thought through social marketing engagement strategy can break through the noise.
Focus on trust, and quality of content when you’re building out the editorial calendar.
