Author Archives: admin

The game of price bashing

Posted on August 3, 2012 by admin

Next time you are price bashed by a customer – ‘Come on, what is the discount? Or ‘I can buy this project cheaper elsewhere.’   Instead of giving in, think of where you are different and position your product more effectively … Continue reading →

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Record breaking results in business to business marketing

Posted on July 27, 2012 by admin

Check out Powwownow teleconferencing.  They published results of the initial phase of their promotional campaign in February and March 2012 against the same period in 2011. 130,000 visitors this year rather than 54,000 for the same period in 2011 Online registrations … Continue reading →

Posted in Business to business marketing, Marketing | Tagged | Leave a comment

Packaging makes the difference

Posted on July 27, 2012 by admin

A recent published market research project presented 10 consumer panels of 10 people with 5 unbranded glasses of orange juice to pull out different comments on flavour. The same products were then presented being poured out of different containers – … Continue reading →

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Watch out, it’s an Olympic ambush!

Posted on July 27, 2012 by admin

The ambush police are out, according to the press – watching out for signs of ingenious ways for national and international products to ‘create a stir’ and get noticed on the back of all the broadcasting of the Olympics. Right … Continue reading →

Posted in Branding | Tagged | Leave a comment

So what’s new in product innovation? How does this link to the marketing mix?

Posted on July 20, 2012 by admin

1. An iconic, traditional British cooker that is controlled by laptop, tablet or smartphone. Aga iTotal Control allows you to regulate your cooker by app on the move,- it then sends you a text to confirm the action! (a product … Continue reading →

Posted in Product development | Tagged | Leave a comment