Author Archives: graham

Cut your sales costs – Improve your sales Revenue

Examine customer satisfaction – find out what customers think and what you may be missing out on.  As they say – listen to customers.  Statistic – 68% of the decision to stay with a provider is based on employee attitude.  … Continue reading

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Event Marketing – exhibition methods

Exhibitions, at home or abroad, are an excellent way to meet new and existing customers at a time when they want to buy. For more information take a look at our effective exhibitions.

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Research Topics – doors open for discussion

David Primrose is now in charge of our Market Research Division, and is available to talk about any potential research requirements. RFM Research works for companies all over the UK.  David”s recent experience has been in handling prime research projects … Continue reading

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Times are changing and changing with the times is a must

Tough, but we all have to think about how to deliver value at a lower cost while retaining the same margin.  With good business to business marketing research and also b2c marketing, there are many ways to achieve this, – … Continue reading

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Fantastic Contacts – Seizing the Moment

Having learnt how to attract visitors, a client of ours made a very key contact at an exhibition.   Their food is now on Qantas and other carriers flights out of UK. By using good account management techniques, their range of … Continue reading

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Customer relationship textbook example – Repeat, Rebook

What is the first thing you expect to see when you walk into a hotel? – a reception desk.  Visit Potters Holiday Village in Norfolk and the first thing you see is a rebooking desk!!  The reception desk is round … Continue reading

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Christmas shopping – Improved product visibility on Google

The Google Shopping Channel has recently updated their merchant policy, so webmasters serious about this online sales channel must meet the new guidelines. Increasingly, users shopping online refer to Google product search and it can account for as much as … Continue reading

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Exhibitions, precious moments, chance encounter,now flying the world

Exhibitions are an immensely valuable marketing and business development tool. They need to be used properly. There are few occasions to speak to lots of customers at a time when they want to be spoken to. You only get one … Continue reading

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