-
Recent Posts
Recent Comments
Archives
- April 2016
- March 2015
- November 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
Categories
- Advertising
- B2C marketing
- Branding
- Business to business marketing
- Communication
- Customer Service
- Digital Marketing
- Exhibitions
- Export
- High Street Marketing
- High Street Marketing
- Marketing
- Marketing Communications
- Marketing Mix
- Measured marketing
- New Recruits
- Online Marketing
- PR
- Presentations
- Product development
- Promotion
- Research
- RFM news
- Sales
- Skills development
- Social Media Marketing
- Strategic Marketing
- Training
Meta
Author Archives: graham
Think now – planning for the New Year
The last weeks of December often give time for reflection and forward planning to address the trading issues in the New Year. Here are a couple of quick wins that may lead to medium term sustainability. Fast sales check – … Continue reading
Preparing for Exhibitions – publicity and on stand behaviours
It seems to me that every business is looking at how to maximise the cost of any investment and increase opportunity. Why then do companies go to shows and exhibitions without proper preparation? No matter whether the show attracts 4000 … Continue reading
Do your customers know what they are buying?
This may seem a very simple and obvious question. However, a recent study which involved our Market Research team revealed that consumers have very little idea what they are buying when they buy power (gas and electricity). They know what … Continue reading
Food Tourism – a great marketing and sales template
Spent a fascinating marketing mentoring session with a tv chef from Anglesey in Wales who has started a ‘superb food’ restaurant using nearly all local product from the island and just across the Menai Straits. An excellent example of food … Continue reading
Learn how to sell – RFM offices
Knowing the structure of how to sell/develop business effectively and close deals means less time spent in sales mode and more on delivery. Many of us have to sell as part of our job and the process can be challenging … Continue reading
Great PR, Great Results
Saw a great piece of PR activity on breakfast news yesterday morning. John Browett, Chief Executive of Dixons Retail was on screen to explain his company’s drop in profits. He turned a question on ‘profit drop’ into a positive statement … Continue reading
Time spent on reconnaissance is seldom wasted
An army friend of mine quoted this statement on a regular basis. It still holds true. Research, competitor knowledge and understanding, helps us to develop the best strategy to win a future position. For companies, research should be around published … Continue reading
Getting the pricing right
Ran a sales training course for a group of companies this week on sales technique, different routes to market and price margins calculation. A lot of clarification was required on price margins and calculating profit at each step of the … Continue reading
The cost of a logo
The Marketer magazine this month has a section on the cost of logos and corporate identities. According to the magazine, Twitter paid £10 to a photostock page for its bird logo, Nike paid £22 for the swoosh, Glasgow 2014 Games … Continue reading
Finger on the pulse – innovative new products
As a company operating day to day in a variety of market sectors we have a constant stream of new ideas, innovations, and delivery methods to get our clients in front of the customers. Many of these are cross sectoral … Continue reading