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Author Archives: RFM
Using Every Trick in the Book
Read in the papers last week that ASDA are now delivering to some of the Scottish Islands. This, of course, will create greater competition for the Co-op, the company that has supported the communities for many years. From a sales … Continue reading
Posted in Marketing Communications, Promotion, Sales
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Social Media in 10 Minutes a Day,
This idea came from our digital and social specialist, Graham English. When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!! Here is a way to make … Continue reading
Building Customer Loyalty, Building Brand Loyalty
As customers in business or at home, we are all looking for better deals and more value. With lower prices coupled with the ease of communication through technology, we can now access product from anywhere in the world, – it … Continue reading
Posted in Branding, Marketing
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Whatever Next!
Pin number style vitamin pills that allow us to transmit our authentication with our bodies, – Goggles that tell you what kind of fish species is passing your eyes (does not apply to haddock and chips!), – Drowsiness detectors for … Continue reading
Posted in Customer Service, Digital Marketing, Marketing
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When everyone zigs, zag!!
An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading
Using Enticing Media to Stand out from the Crowd
It’s crowded and noisy in the social networking world and many businesses are tapping into interactive digital marketing to reach the masses accessing through mobile devices. Original stories told well tend to attract attention and this quadcopter video has the … Continue reading
Posted in Research
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Prioritising Mobile Strategy in 2013
Mobile commerce is all about having a strategy for accessibility from mobile devices, using analytics to recognise which devices users have the strongest intent to purchase. A recent IBM study published online, has identified new concepts and trends in online … Continue reading
Strategic Marketing / Small Business Communication Marketing
So What is the Difference? The start point in marketing for many business is often communication whereas a little bit of time spent on strategic implications is key to the success of the business. When we look at a business … Continue reading
Posted in Marketing, Marketing Communications
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Our Sharing Habits Explored
Social sharing site, ShareThis has released a study on social behaviour across various devices. Some really useful trends have come out of this study to help inform on a social media marketing strategy that can gain maximum reach. Users are … Continue reading
Whitbread
A brand that is always evolving and looking at the product development element of strategic marketing based on understanding of consumers and where the next trend is going. Their latest concept being rolled out is a new budget hotel called … Continue reading
Posted in Branding, Marketing, Marketing Communications
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