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Author Archives: rfmblogadmin
Hits of the brand – The simplest techniques always work best
Jen Boyle in the RFM office, received an empty breakfast cereal sample bag on her home doorstep. She followed the instructions given, which was to leave it outside the door the next day. Two days later, she received a full … Continue reading
Cool beer advertising campaign for mass market
Noticed some advertising positioned in mass consumer press with Caffrey’s in an aluminium bottle. The imagery is young with both men and women in the graphic. It is beer in an aluminium bottle – why? There must be lots of … Continue reading
SSE Exhibition – What a show!
Fantastic exhibition at the corporate premises of SSE Waterloo Street. Educational about energy, very interactive with an electric car docking station, electric hire cars and an electric car test drive. This exhibition fits all the elements of far sighted marketing. … Continue reading
Being clever with words is a clever idea
With many of the social media formats that we are so keen to embrace, we sometimes forget the art of writing good copy. Thought provoking headlines, great tag lines, well written and persuasive body copy with a call to action. … Continue reading
Exhibition stand operation – window of the world
Exhibition planning time spent on reconnaissance is seldom wasted. Have just spent a few hours with a substantial company attending a major UK and international exhibition who really want to maximise the opportunities in the UK and export. We spent … Continue reading
Putting the fashion into Britain
Great piece on prime time BBC news yesterday morning. British men’s fashion week is happening in the next month, not a one day event but a weeklong event. According to the head of design at Topman, the British male is … Continue reading
Dancing Russ! A few John Sergeant moments
We mentioned last week that Russell Ferguson was dancing in a competition and that there might be a video. Well here is the link that will try to show the hard work that is going into the practise! Please have … Continue reading
Targeting consumers – Potatoes in the bus shelter
The latest innovative communication technique used is by McCains for their new baked potato product. Consumers while waiting for a bus can smell a McCain’s baked potato at the push of a button. Perhaps a bit ‘off the wall’ but … Continue reading
Advertising through new media and driving footfall into a business
We worked with the UK award winning farm shop in Wales. This farmer turned retailer has very defined views on communication and footfall for his retail store. He had previously used press and radio but having seen the return from … Continue reading
What do your customers want?
Ask most customers what they want and they will tell you their requirements. What they will NOT tell you is what they really don’t get from you. Past experience would suggest that much of this is in the soft skills … Continue reading