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Category Archives: Marketing Communications
Understanding the Sports Fan
I found notification on this paper on the CIM website. The paper seeks to provide marketers with insights into: identifying sports fans that will be most responsive to their marketing efforts; where to find these fans; how to communicate with … Continue reading
Posted in Marketing Communications, Research, Sales
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Total Cost of Ownership – Competing with the East
When thinking about how to compete with other countries with a lower cost manufacturing base, think of the total cost of ownership of using someone in the UK. UK can often deliver better quality, faster turnaround, more innovative product developments … Continue reading
Posted in Marketing, Marketing Communications, Sales
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Building Awareness in External Markets
Read a very interesting article in the Sunday Telegraph last Sunday about Glasgow, City of Sport. It was on a Discover Scotland pull-out, beautifully written with great photos. According to the media pack of the newspaper, this paper would reach … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Hiding your Light – Bruce Springsteen, Bon Jovi, Robbie Williams
Our technical IT guru/whizz provides a ‘plug in IT service’ for bands, concerts, and festivals, working at huge venues all over the UK and Europe. The superstars mentioned above are only a few of his previous clients and he is … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Bringing Structure to Marketing
Read a Facebook post this week of a young business owner, with what seems to be a highly acceptable and cool development of a traditional product. He has very little money to invest in his brand and seems to be … Continue reading
Posted in Branding, Marketing, Marketing Communications
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Are You on the Shelf?
Today’s Supply Chains across many sectors are highly sophisticated – but often it comes down to what is called the last 50 metres, – or how to get the retail teams to put your products on good display Research has … Continue reading
Posted in Marketing, Marketing Communications, Promotion
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Coke Bottle Names
Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about? The cost per small bottle was £1.15, so clearly premium priced as a collectors item! There is no doubt … Continue reading
Posted in Branding, Marketing, Marketing Communications, Promotion
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Using Every Trick in the Book
Read in the papers last week that ASDA are now delivering to some of the Scottish Islands. This, of course, will create greater competition for the Co-op, the company that has supported the communities for many years. From a sales … Continue reading
Posted in Marketing Communications, Promotion, Sales
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Social Media in 10 Minutes a Day,
This idea came from our digital and social specialist, Graham English. When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!! Here is a way to make … Continue reading
When everyone zigs, zag!!
An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading