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Category Archives: Marketing Communications
A case of joined up thinking
Here is an example of offline working with online and a fine example of using the strategic marketing mix. Check out Kozel, one of the latest award winning artisan beers to hit the UK, though the brewery have been going … Continue reading
Posted in Marketing, Marketing Communications
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Product Reincarnations
How often do products re-invent themselves to the next generation of consumers? In the marketing life cycle, products go out of fashion or trend, moving from being a cash cow to one on its way out, then emerging at a … Continue reading
Posted in Marketing, Marketing Communications
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Accessing customers, customers accessing you
In almost every business sector, the method of access to information on suppliers has changed. The web is the cornerstone of business development in nearly every sector, in both consumer and business to business. In most consumer sectors, access is … Continue reading
Posted in Marketing Communications
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Great product innovation
Just seen a press release in the Metro for a brand new textile product. Smart textiles can now help patients undergoing chemotherapy to deal with hair loss issues. It will be interesting to see if this very worthy ‘question mark’ … Continue reading
Posted in Marketing Communications, Product development
Tagged marketing communications
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World class technology – on our doorstep!
Visited the Scottish Technology Showcase at SECC this week. What a wealth of clever people we have in this country, creating innovative products and services that are truly world class. We really do need to communicate this, increase visibility, shout … Continue reading
Brand planning – target a wider audience
Patagonia, the US clothing company has a green initiative, encouraging sellers to re-cycle their clothing and resell items through a custom Ebay store. Listing products on one of the largest online websites has clear benefits for search engines, and serves … Continue reading
Speaking to the Right Audience
Marketeers crave to find ways of communicating to the right audience at the right place and time at a time when customers want to be reached. Our Welsh colleagues ran a St. David’s day food promotion in Canary Wharf, London. … Continue reading
Press Alerts – Journalists looking for a story
Received an alert today for a trade journalist looking for good food stories on a regular basis. Trade and technical press are always on the lookout for good copy and good stories for their readers. Any good PR consultant will … Continue reading
Apps for Business – Marketing communications approach
Just come across a couple of apps for business. An app to translate from your voice into another language – great for business conversations and working across international boundaries. The app claims to be 85% accurate and is at least … Continue reading
The last 10 yards – more important than you think!
This phrase is used by producers and manufacturers in the supermarket sector, – how to get your product from the store room onto the shelf, well presented on shelf and then into the customers basket. Considering that most customers choose … Continue reading