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Category Archives: Marketing
Dates Announced – Access to Markets Small Company Development Programme
Book Now For 2014 This programme is aimed at small food and drink companies with a growth ambition in the UK and is an excellent opportunity to develop skills, build knowledge and gain a better understanding of the retail and … Continue reading
Posted in Marketing, Sales, Training
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Access to Markets – Small Companies.
Get Your Business Moving In New Markets For 2014 For companies looking to have an increase in their growth, this short series of one day sessions on marketing and sales will provide a blueprint for success. These are days ‘away … Continue reading
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Technologies for the Future
Read this week about the deep sea internet that can be used to detect tsunamis and message to mobile phones, a watch that regulates your body temperature, so keeps you at the right temperature, printing human organs and other body … Continue reading
Posted in Digital Marketing, Marketing Communications, PR, Promotion
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Eyeball recognition
See that Tesco are going to use eyeball recognition as you walk into stores to determine the products they will display to you. This is an amazing piece of technology which if it works well could transform targeted communication. As … Continue reading
Food And Drink Companies – Get Set, Get Ready, Go For It In 2014!!
A series of sessions, just packed with tips and techniques and ideas that will help you to create more sales and access more markets with immediate effect. This small company Access to Markets programme is supported by Scotland Food and … Continue reading
Posted in Marketing, Marketing Communications, Sales, Training
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Companies Get A Graduate To Implement Your Sales And Marketing.
Many years ago we worked on a scheme where, after a marketing and sales plan had been agreed, we arranged for a graduate in house to implement under our guidance and grow their experience. Bit was a great scheme and … Continue reading
Posted in Marketing, Sales
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‘Sampling is the Key!’
So said a delicatessen/farm shop retailer I was speaking with earlier in the week. His experience is that when you sample new products with customers, you can increase sales by a factor of 3, – ideal for newer products, needing … Continue reading
Posted in Branding, Marketing Communications, Promotion, Sales
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Tell the Truth in the Morning!
Found this an interesting stat. Research by Harvard psychologists has revealed that ethical behaviour tends to diminish as the day wears on, and that the good intentions that people wake up with gradually disappear. They consistently found that in the … Continue reading
Posted in Marketing Communications, Promotion, Research
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Newly Refurbished Style Bar – The Look Takes A Trick!!
Just seen the look of the cool new style bar in our local Elliot’s location on Prestwick’s Main Street, geared to the young, cool, ‘out for fun’ markets, – a big investment to rip out and refurbish a whole bar! … Continue reading
Live Image – The Next Trend!!
I would hazard a guess that the next major trend will be towards Facetime, video, live action and the moving image as a matter of course taking us away from the written word. All the leading edge consumer products are … Continue reading