Category Archives: Marketing

Bringing Structure to Marketing

Posted on August 30, 2013 by RFM

Read a Facebook post this week of a young business owner, with what seems to be a highly acceptable and cool development of a traditional product. He has very little money to invest in his brand and seems to be … Continue reading →

Posted in Branding, Marketing, Marketing Communications | Leave a comment

Are You on the Shelf?

Posted on August 23, 2013 by RFM

Today’s Supply Chains across many sectors are highly sophisticated – but often it comes down to what is called the last 50 metres, – or how to get the retail teams to put your products on good display   Research has … Continue reading →

Posted in Marketing, Marketing Communications, Promotion | Leave a comment

Coke Bottle Names

Posted on August 23, 2013 by RFM

Queuing for 2 hours in Tesco, Silverburn to get your name on a bottle of Coke, what is that all about?  The cost per small bottle was £1.15, so clearly premium priced as a collectors item!  There is no doubt … Continue reading →

Posted in Branding, Marketing, Marketing Communications, Promotion | Leave a comment

Using Every Trick in the Book

Posted on August 23, 2013 by RFM

Read in the papers last week that ASDA are now delivering to some of the Scottish Islands.  This, of course, will create greater competition for the Co-op, the company that has supported the communities for many years. From a sales … Continue reading →

Posted in Marketing Communications, Promotion, Sales | Leave a comment

Social Media in 10 Minutes a Day,

Posted on August 16, 2013 by RFM

This idea came from our digital and social specialist, Graham English.  When at work, many of us talk about our business orientated social media activity, – often easier to talk about than to implement!!   Here is a way to make … Continue reading →

Posted in Digital Marketing, Marketing, Marketing Communications, Social Media Marketing | Leave a comment

Building Customer Loyalty, Building Brand Loyalty

Posted on August 16, 2013 by RFM

As customers in business or at home, we are all looking for better deals and more value.  With lower prices coupled with the ease of communication through technology, we can now access product from anywhere in the world, – it … Continue reading →

Posted in Branding, Marketing | Leave a comment

Whatever Next!

Posted on August 16, 2013 by RFM

Pin number style vitamin pills that allow us to transmit our authentication with our bodies, – Goggles that tell you what kind of fish species is passing your eyes (does not apply to haddock and chips!), – Drowsiness detectors for … Continue reading →

Posted in Customer Service, Digital Marketing, Marketing | Leave a comment

When everyone zigs, zag!!

Posted on August 9, 2013 by RFM

An excellent arrival on Challenger brands in this months Marketer magazine. Basically, the message is about the larger Challenger brands such as Tyrells v Walker, Virgin Atlantic v British Airways. The key attribute for a Challenger brand is the ability … Continue reading →

Posted in Branding, Digital Marketing, Marketing Communications, Social Media Marketing | Leave a comment

Prioritising Mobile Strategy in 2013

Posted on July 26, 2013 by RFM

Mobile commerce is all about having a strategy for accessibility from  mobile devices, using analytics to recognise which devices users have  the strongest intent to purchase. A recent IBM study published online, has identified new concepts and  trends in online … Continue reading →

Posted in Digital Marketing, Marketing, Marketing Communications, Social Media Marketing | Leave a comment

Strategic Marketing / Small Business Communication Marketing

Posted on July 26, 2013 by RFM

So What is the Difference? The start point in marketing for many business is often communication whereas a little bit of time spent on strategic implications is key to the success of the business. When we look at a business … Continue reading →

Posted in Marketing, Marketing Communications | Leave a comment