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Author Archives: RFM
Making every pound work for you
In our business at RFM we provide a ‘wood from the trees’ approach to companies, looking at the actions in their business from the viewpoint of a customer, how to maximise the opportunities to interface, how to build the brand, … Continue reading
Refreshing Sales Skills
Many people have sales personnel who have been selling for years and spent a good amount of time in the job. A sales refresher brings that chance to re – assess skills, find new ways of closing, new ways of … Continue reading
Customer Service Bloomers
A friend travelled on the 4.15pm service from Haymarket to Glasgow with Free wifi and no seats. Answer from the guard to everyone who complained ‘ you don’t buy a seat, only a carriage mate/dear.’ Travelling on a train from … Continue reading
Growth Hacking – the new career
Definition , – “Growth Hacker” is used to refer to someone who is clever, innovative and ensures that every initiative is performed in the hope of growing the business – sounds good! Examples – Hotmail added a personalised signature to … Continue reading
Raving Fans for creating repeat business
The raving fans are the element of customer service that will allow you to create a range of repeat business. There are 3 good reasons to encourage raving fans: They will tell others and encourage them to buy from you, … Continue reading
Soap operas – A few fun comments
Soap was a luxury item till around the 19th Century. Pears shop with its oval shaped and translucent amber colour was first marketed in 1807 as a cosmetic beauty product when bathing became fashionable amongst women. The brand is now … Continue reading
Step change in business
Real growth and a ‘step change’ in a business will be based on identifying new markets, finding new trends, focussing business on what customers are really wanting and creating products and services that are different and which have real competitive … Continue reading
Looking at tv stations – communicating to local audiences
Our cities of Edinburgh and Glasgow are now offering 2 new tv stations. The news tell us that licences have been awarded for local advertising in Glasgow and Edinburgh and there is also a new tourism related tv medium coming … Continue reading
Initiating Key Contacts Round the Globe
For the last year we have been working with a client who is targeting key individuals in OEMs across the world. the opportunity to present and ‘get in the door’ occurs very infrequently but we have discovered a low cost … Continue reading
Commenting on the value of international exhibitions
We have often said that the value of international exhibitions allows you to meet customers you might never have otherwise spoken with, – on an equal footing. The short space of time you have at a show has to be … Continue reading