Category Archives: Marketing

Queuing for an Apple

Posted on September 28, 2012 by admin

Judging from the press this week, there has to be plenty of disposable income around!  There were queues at the Apple stores as customers were desperate to get their hands on the iPhone 5.  Normally, people queue for hours for … Continue reading →

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There is always a queue at Greggs!

Posted on September 7, 2012 by rfmblogadmin

Every where you go in the UK , you get a pleasant smile and often a joke or a laugh when at the counter in Greggs the Bakers They encourage a queue – and it builds an even longer queue, … Continue reading →

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Methods of Measuring Marketing

Posted on September 7, 2012 by rfmblogadmin

This is emerging as a trending topic, – finding out what communication formats work and what doesn’t. It has always been possible to measure response to advertising and communication. It is just that online makes it nice and easy. Here … Continue reading →

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E commerce strategy audit

Posted on August 17, 2012 by admin

Just completed an ecommerce strategy checklist for a company entering into this market.  Their thinking needed to be clear, they had to really define their business objectives and undertake the preparation and briefing of the site before speaking with their … Continue reading →

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The consumer demand and supply conundrum

Posted on August 13, 2012 by admin

We have just been preparing a series of workshops for food companies and used the following comments.  (The comments though applied to Food & Drink are cross sectoral) “Food and drink businesses that really grow tend to be the ones … Continue reading →

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Measurable marketing – analytical approach for online business

Posted on August 13, 2012 by admin

One of the values of online marketing is the ability to see what your customer and potential customers are doing when on your site or working on social media.  Measurable marketing is the name of the game at present. Finding … Continue reading →

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Targeted Marketing

Posted on August 3, 2012 by admin

Being seen, being visible in the right marketplace at the right time has always been a key to brand success! A targeted approach, with well thought through plans and strategies is of course the correct way forward.  Decisions on promotional … Continue reading →

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Record breaking results in business to business marketing

Posted on July 27, 2012 by admin

Check out Powwownow teleconferencing.  They published results of the initial phase of their promotional campaign in February and March 2012 against the same period in 2011. 130,000 visitors this year rather than 54,000 for the same period in 2011 Online registrations … Continue reading →

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Baby boomers – the big market

Posted on July 13, 2012 by rfmblogadmin

According to a recent survey in The Marketer magazine, this target market is massive and probably has 80% of wealth and disposable income in the UK.  This is a market with huge spending power and according to the article, it … Continue reading →

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Sales and marketing mentoring

Posted on July 6, 2012 by rfmblogadmin

A good experienced marketer can make a real difference to the growth of an organisation. By having a marketing viewpoint and an understanding of customers likely behaviour patterns, the right individual can provide a market focussed viewpoint, very useful for … Continue reading →

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